Great products begin with empathy, thrive on collaboration, and evolve through fast experimentation.
The Problem
How can we unlock new markets by better understanding user needs?
The Challenge
Use existing AI resources to create personalized solutions for underserved audiences—without reinventing the wheel.
The Approach
Focused scope: Identified users most in need, where existing tools could be adapted easily.
Defined the problem: Ran team workshops to clarify goals.
Ideated collaboratively: Applied Design Thinking with the internal team.
Co-designed with students: Tested and refined sketches directly with users.
The Outcome
In just two months, we launched 3 mockups that reimagined our existing AI tech—custom-fit to a new user base.
From Research and ideation to low fidelity wireframes.