Better outcomes start with better understanding. I help users and organizations achieve their goals efficiently and effectively through human-centered, research-driven design.
Helping test takers improve confidence:
The Problem
The Problem
Many test takers struggled to understand how to boost their scores.
The Challenge
How can we use AI to provide actionable insights that truly help users—while also supporting business goals?
The Approach
Started by listening: we asked recent test takers what they wanted to know before showing them written insights.
Co-created solutions by sharing lo-fidelity designs and asking users to prioritize what felt most helpful.
Used those insights to shape smarter, user-backed strategies.
The Outcome
In just three months, and three rounds of testing including unmoderated testing, we delivered personalized, business-approved score improvement tips—available both online and in print.
