I bring my background in design and problem-solving brain to boost usability through research and thoughtful design.
The Problem
Our electronic registration system was built on legacy technology and hadn’t kept pace with user expectations—leading to frequent support requests and incomplete registrations.
The Challenge
Quickly evaluate the e-registration flow and provide actionable recommendations to improve usability and reduce friction.
The Approach
Pinpointed pain points using heuristic evaluation to find the biggest usability blockers.
Visualized the issues with user flows and presentations for leadership buy-in.
Collaborated with dev teams to build a phased plan for fixing the flow and phasing out legacy systems.
Tested with users at scale to validate the updated experience.
Visualized the issues with user flows and presentations for leadership buy-in.
Collaborated with dev teams to build a phased plan for fixing the flow and phasing out legacy systems.
Tested with users at scale to validate the updated experience.
The Outcome
In 3 months: key user flow improvements rolled out.
In 9 months: full redesign launched with a modern interface.
In 9 months: full redesign launched with a modern interface.
Results
90%+ of users reported satisfaction with the new experience.
96% of repeat users and 94% of first-time users preferred the new system.
96% of repeat users and 94% of first-time users preferred the new system.
